Privacy Policy

1. Information We Collect

We collect information you provide directly to us, including when you:

• Create an account (name, email address, password)
• Place an order (name, delivery address, phone number, payment details)
• Submit a StyleMeUp request (style preferences, body measurements, images if provided)
• Contact our support team (message content, email address)

We may also collect information automatically when you use our site, such as your IP address, browser type, pages visited, and referring URLs.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders and send related transactional emails.
• Create and manage your account.
• Provide our StyleMeUp personalisation service.
• Respond to your enquiries and provide customer support.
• Send you marketing communications (only with your consent).
• Improve, personalise, and develop our Services.
• Detect, investigate, and prevent fraudulent transactions and other illegal activities.
• Comply with legal obligations.

3. Sharing Your Information

We do not sell your personal data. We may share your information with:

• Service providers — third parties that help us operate our Services (e.g. payment processors, delivery companies, email providers), subject to contractual data protection obligations.
• Legal authorities — where required by law, court order, or government authority.
• Business transfers — if Threads & Buttons is involved in a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.

4. Cookies

We use cookies and similar tracking technologies to improve your browsing experience, remember your preferences, and analyse site usage. Essential cookies are required for the site to function; analytical and marketing cookies are only set with your consent. You can manage your cookie preferences in your browser settings at any time.

5. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required by law. Account data is retained while your account is active. Order data is retained for up to 7 years for legal and financial compliance purposes. You may request deletion of your data at any time (see Your Rights below).

6. Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include SSL encryption, password hashing, and access controls. However, no internet transmission is completely secure and we cannot guarantee absolute security.

7. Your Rights

Subject to applicable law, you have the right to:

• Access — request a copy of the personal data we hold about you.
• Rectification — request correction of inaccurate or incomplete data.
• Erasure — request deletion of your personal data where we no longer have a legitimate reason to retain it.
• Objection — object to processing of your data for direct marketing purposes.
• Portability — request a copy of your data in a machine-readable format.
• Withdraw consent — where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at support@threadsandbuttons.com.

8. Third-Party Links

Our site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our Services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately and we will delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised date. We encourage you to review this policy periodically. Continued use of our Services after changes are posted constitutes your acceptance of the updated policy.

11. Contact Us

For questions or concerns about this Privacy Policy or our data practices, please contact: